This is a quick and easy video on how to use the Free Google Keyword Tool to research keywords for your title tag and your website.  You are going to get addicted to using this tool for just about everything.

As you may have noticed from the video I look for San Francisco keywords a lot.  Many of the small businesses that I work with are based in the Bay Area and it makes sense to geo modify them with the word San Francisco.  For example if I were to optimize them for particular surrounding cities like San Rafael or Mill Valley they would probably always come up first page but it wouldn’t matter.  Why not? You are probably asking.  Well to be first page on the search engines for a word that nobody is looking for doesn’t really matter.  Many people that do geo targeted searches will pick the closest large city in order to get more results.  Of course you don’t want to pick a city that is so far away from you that it doesn’t make sense but if you have a large city about 5-10 miles away it will definitely get a lot more searches than your smaller surrounding town.  That is why you must do your keyword research because sometimes there are exceptions and you can find golden nuggets.  I always start out with San Francisco for local clients and then I drill down from there.

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