Now that you know the difference between SEO and SEM it is time to SEO your web pages. Invite the search engines to find you for what you want to be found for. Here are 6 quick and easy steps that you can do or have your webmaster implement for on page seo. I am assuming you have done your keyword research. If you haven’t do that first and then implement the following…
Target Your On Site SEO
Target that SEO
1 – Title Tags
A title tag is the line or tag that shows up at the top of you browser when you are on any given website. It is usually, or should be a line that describes what the site is about. Make sure that the title tag has the keyword you are optimizing for. In otherwords if your site is about dogwalking, make sure that dog walker is in your title tag.
2 – Header tags
H1, H2, and H3 tags are like mini headlines on your page. They can be bolded and highlighted. Make sure these tags have your keyword encoded in them. It will make your page more relevant to the search engines.
3 – Include your main keyword phrase in your first 50 words.
Many search engines pay more attention to the first 50 words.
4 – Include your keyword at least once every 100 words on a page.
This will give you a “keyword density” of 1%. Don’t go much over 2% or you will look like a spammer to the search engines.
5 – Include your keywords in Internal Links.
Search engines use the words in your link text (otherwise known as “anchor text”) to figure out the topic of the page you’re linking to.
This can be used to your advantage in your on-page SEO efforts, giving your pages a little boost for your keywords.
For example, how many sites have you visited where you get back to the home page of the site by clicking a big “home” link? . All these sites are missing out on some easy, free keyword optimization. They’re optimizing their home page for “home” when they should be optimizing it for their main keyword. You could change the “home” text to read “Piano lessons home”, “Cake recipes home”, thereby giving yourself a boost for “piano lessons” or “cake recipes”. If your keyword for a page is “stop flea bites”, then link to it from your menu using the text “Stop flea bites”, or “How to fleas from biting your dog”.
The same goes for all pages on your site. Don’t ever link to a page on your site using “Click here” unless you want to rank well for “click here”!
Okay, go put these to work and make sure you do your keyword research before implementing.
